BetterHelp is an online therapy platform for people of all ages. They have a history of advertising to influencers, women, and young adults. However, they were missing a huge target audience. Middle aged men. The goal was to create a campaign that targets men over forty through bold and bright advertising. The designs needed to be relatable and straightforward, for the target audience to easily understand the message being conveyed. The result was a massive roll-out of simple and vibrant designs that can be seen and understood from any direction.
