This project came with a very unique challenge - design a product for a randomly selected demographic. My target audience was to be robotic engineers. Electric Buzz honey is based on the NASA engineers in Florida and the idea that honey’s medicinal qualities can also be used to help improve concentration and focus.
The honey bee logo was inspired by the steam-punk era and the pattern was designed to resemble a circuit board. The design comes together with orange foil and a matte blue finish to create a luxury brand of honey that brings the electric taste to the packaging and beyond.
