The conceptual brief for this project was for Time Out Magazine. The idea was that Time Out wanted to create a new magazine under a pseudonym that was different from their current structure. They wanted to target ‘Non-Conformist’ travelers through the tagline ‘Unconventional Travel Destinations.’ My goal was to explore conventional travel idioms and flip it on its head. The result was taking the old saying ‘word of mouth’ and making it literal. Instead of listening to someone’s travel story, you jump into it. The final result creates an unconventional experience for the unconventional traveler.
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